Charles Derber on Political Polling
One of the most fundamental marketing tools, polling is heavily prevalent in the analysis of the public’s perception of political events. Although political platforms are shifted as a result of rigorous public polling, they are done so under the framework of marketing and managing candidates rather than a genuine participation of the public in forming policy decisions.
Back Story spoke to Charles Derber about the results of a recent poll conducted to gauge the emotional reactions of Americans to words such as “capitalism” and “socialism”.
Charles Derber is Professor of Sociology at Boston College and a prolific political commentator. His latest book is “Greed to Green: Solving Climate Change and Remaking the Economy”.
This interview was broadcast on Radio Adelaide on the 9th of June.